Kitchenware company teams with Great British Bake Off judge for new line.
Kitchen Craft has kicked off a new partnership with Great British Bake Off judge Paul Hollywood.
The kitchenware specialist has teamed with Paul to create a collection of kitchen gift bakeware and accessories.
Designed in conjunction with Paul, the range aims to capitalise on the surging popularity in home baking beyond cakes and into bread, pies and puddings.
Products range from baking tins to a design-led timer, rolling pin and scales.
“Following on from the success of Bake Off, sales of bakeware have really rocketed, so to make this collection work, I wanted it to be user friendly and quite masculine,” Paul Hollywood told sister title Progressive Gifts & Home.
“Having worked on Bake Off for so many years, I understand what home bakers need.”
Commenting on the colour of the collection – which taps into this year’s fashionable metallic trend – Paul continued: “Gold, a sort of prosecco/champagne colour, softens the aesthetic, and because of the colour, it not only makes an attractive display in store but home bakers will want to keep it out on display rather than putting it away in their kitchen cupboards.”
