Agency secures multi-year licensing deal for hit British black comedy-drama.
IMG has been appointed to develop the hit British black comedy-drama spy thriller, Killing Eve, in the consumer products space.
Produced by Sid Gentle Films and distributed by IMG partner company, Endeavor Content, Killing Eve stars Jodie Comer as Villanelle and Sandra Oh as the British intelligence operative tasked with capturing her.
The show’s addictive storyline, strong, contrasting female characters and enviable fashion and style credentials have contributed to its global popularity and numerous Emmy, Golden Globe and BAFTA award wins and nominations since it debuted on BBC America in April 2018.
The show recently racked up eight Emmy nominations for 2020 and is shown in more than 140 countries around the world.
The multi-year licensing partnership will see IMG build up products, experiences and collaborations focused around themes fans love most from the show including fashion, beauty, travel and games.
“Killing Eve hits on multiple notes and nuances of human behaviour that naturally translate into licensing,” said Sherikay Chaffee, vp of licensing at IMG. “Aside from being one of the most popular and loved shows on TV, it’s also one of the most clever and stylish.
“The dual aspect and opposing nature between its two lead characters can be used to tell a story about a product. For example, the unconventional and the conventional, the good and the bad, and every degree in between.”
The merchandise and licensing rights for Killing Eve are owned by AMC Networks in North America and Sid Gentle Films for the rest of world.
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