“Kids still want favourite characters on products”

Spearmark’s Alex Bloom on delivering product at prices that make sense for everyone in the chain.

It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry.

We got the lowdown from some key licensees as to what they think will be their main challenges in 2019 and why.

Today: Alex Bloom, md, Spearmark

“Our key challenges for 2019 will all stem from dealing with the repercussions of Brexit.

Despite the current economic uncertainty, we know that kids still want products that feature their favourite characters, so our job is to work even more closely with our suppliers, licensors and customers to ensure that we can provide them with great looking product at prices that make sense for everyone involved in the chain.”

This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
"A phenomenal honour", "absolutely blooming delighted", "incredibly proud and excited", "buzzing to have been shortlisted", "incredibly grateful" were just some of the comments from finalists in this year’s Brand & Lifestyle Licensing Awards, with comments flooding in as they looked to share their joy at being nominated....
 
The range includes sneakers, sandals, slippers, backpacks, bags, wallets and luggage, and will launch in stores and online in Germany, the UK and 25 European countries from 31 March....
 
The exclusive range consists of seven pieces including screen-printed t-shirts and sweatshirts featuring black and white portraits of the Muppets characters - Kermit the Frog, Miss Piggy, Fozzie Bear, Gonzo and Animal....
 
The agreement will see the launch of RHS-endorsed products under Tildenet Gardenware’s Country Forge brand, a range of handcrafted garden structures, hanging baskets and plant supports....
 
The Science Museum Group is looking to expand its team with the appointment of a licensing manager....
 
The countdown to the Brand & Lifestyle Licensing Awards on Thursday 24 April is officially on, with the finalists across all categories having been announced....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.