Key marketing begins for CBeebies Land Hotel

Brands including Go Jetters, Bing, Postman Pat star in major Sunday Times promotion.

A number of licensed characters took a starring role on the front of The Sunday Times yesterday (June 18), as the marketing for the new CBeebies Land Hotel kicked off in earnest.

A four-page wraparound on the newspaper highlighted a competition which is being run by The Times and The Sunday Times to win a family stay at the new hotel, which is part of the Alton Towers Resort and opens in July.

Licences including Postman Pat, Go Jetters, Bing, the Octonauts, In the Night Garden and The Furchester Hotel were all featured on the wraparound.

The competition prize is a stay in a Bugbie Room for up to four guests at the hotel, plus breakfast and one day theme park entry.

Closing date is Sunday June 25.

In addition, there were also special offers for priority passes to CBeebies Land and 25% off short breaks to Alton Towers Hotel by collecting unique codes.

The competition is also being highlighted online.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
NUFCchampagne500x500
 
Developed for the players’ celebrations in the changing room and BOXPARK, the club has teamed up with licensee, Bohemian Brands, to give United’s passionate and loyal fanbase the opportunity to purchase their very own bottle....
ToniesMattel500x500
 
As its 80th anniversary celebrations continue, Mattel has unveiled a number of new publishing partnerships - including a multi-title collaboration with Yoto, an expanded partnership with Tonies and new graphic novel activity....
PotionsMarvel500x500
 
The Potions Cauldron Group is assembling a range of Marvel Super Hero inspired soft drinks for fans of the hit movie franchise....
MHSLicensing30500x500
 
MHS represents a diverse portfolio of over 70 successful art properties including brands such as Thomas Kinkade, The Hautman Brothers, Stephanie Ryan and Abraham Hunter, with a library exceeding 70,000 designs....
GabrielleSimsSanderson500x500
 
Gabrielle Sims, director of partnerships and licensing at Sanderson, explains why the company supports the Brand & Lifestyle Licensing Awards....
BellasFinalistsComments500x500
 
"A phenomenal honour", "absolutely blooming delighted", "incredibly proud and excited", "buzzing to have been shortlisted", "incredibly grateful" were just some of the comments from finalists in this year’s Brand & Lifestyle Licensing Awards, with comments flooding in as they looked to share their joy at being nominated....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.