Official magazine will hit retail in July based on popular collectable line.
Kennedy Publishing is to launch its official Num Noms magazine next month.
Based on the popular MGA collectable toy line, the new monthly 36-page magazine is aimed at girls aged 5-9 and will include puzzles, colouring, competitions and exclusive Num Noms branded gifts and stickers.
Num Noms are uniquely scented, collectable characters, which can be mixed and matched to make endless scent combinations. The magazine will aim to play to this with recipes, cute crafts and a scented element each issue.
Kennedy has secured listings and promotions at key major retailers and independents from the July launch.
Sophie Rowlands, licensing manager at Kennedy Publishing, said: “We are delighted to be working with MGA on the new Num Noms magazine. A cupful of cuteness and a spoonful of surprise make Num Noms. We’ve added a generous helping of fun, a packet of puzzles, and the sweetest of stories to make the perfect recipe for Num Noms Magazine.
“The high quality editorial and design, combined with strong support at retail, puts us in an excellent positon to launch a successful magazine based on these sweet-smelling collectables.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
