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Kellogg’s Vintage housewares line hits retail

Kimm & Miller range launches on TruffleShuffle with upcoming listings including Shop Direct and JD Williams.

Pink Key Licensing and Kimm & Miller are celebrating after the successful launch of a new Kellogg’s Vintage housewares collection.

The initial offering includes a range of porcelain ‘essentials’ based around breakfast time such as cereal bowls, a teapot, a travel mug for the morning commute, salt and pepper pots, plus enamel mugs.

TruffleShuffle is the first retailer to list the new range, with the company getting behind it with key photography and promotion on its site. Upcoming listings include Shop Direct and JD Williams.

Kimm & Miller explained to Source that independent interest in the range is strong, with a new online shop launching in July which will major on the Vintage range.

“We are absolutely delighted with what Kimm & Miller have done; the design is vibrant and really brings out the best in our artwork,” said Richard Pink, md of Pink Key Licensing. “The launch at Autumn Fair last year was terrific.

“Although Kimm and Miller have not been regarded as a ‘housewares’ licensee, they have been working with us for many years on our hugely successful Christmas gifting range, they understand the brand so well and we love their design capabilities. Looking at this range we know we have chosen the right partner.”

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