Multi-year slate of global initiatives being planned for blockbuster franchise.
On the heels of the blockbuster fifth instalment in the Jurassic World franchise – Fallen Kingdom – Universal Brand Development has unveiled a slate of wide-ranging global initiatives, including a pipeline of new content, immersive experiences and a deepening of the product range.
Jurassic World: Fallen Kingdom is the second-highest grossing film in the franchise, topping the UK box office this summer and grossing nearly $1.3billion worldwide – 25 years since the original Jurassic Park.
The box office success was coupled with one of the largest licensing campaigns for the franchise staged by UBD, helping Jurassic World became the number four licensed property in the UK in June, according to NPD, and it stood firm in August where it ranked in the top five licensed property of the period (source: NPD June-August 2018).
Retailers in the UK, enjoying success this year with master toy and construction partners, Mattel and LEGO, will also benefit from expanded product lines from both planned through 2019.
Meanwhile in live entertainment and gaming experiences, Jurassic World: The Exhibition debuted in Paris this year and will be moving to Madrid in the autumn, while Jurassic World In Concert is touring the world, giving fans the opportunity to experiences the film accompanied by a live orchestral performance.
Universal Games & Digital Platforms is celebrating the global success for its two titles that launched this year and will carry forward through 2019: Jurassic World Alive, a location-based, augmented reality mobile game, and Jurassic World Evolution, a dinosaur theme-park management PC/console game.
For the remainder of 2018 and looking beyond, UBD is preparing for the home entertainment release of Jurassic World: Fallen Kingdom in Q4, along with the broadcast debut of two 22-minute animated LEGO Jurassic World with licensing support in place.
“This momentum, plus much more, is key to the lead up of the third Jurassic World film slated for 2021,” explained Hannah Mungo, country director UK and Ireland at UBD. “We know that there is a strong appetite for this enduring entertainment brand and we are committed to adding breadth and depth to the franchise, which continues to propel Jurassic World as an always-on franchise.”
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