Universal and Amblin Entertainment are re-opening the park gates for fans, old and new, to honour 30 years of the blockbuster adventure Jurassic Park.
Life finds a way in #JurassicJune and beyond with new broadcast, digital and game content, as well as exclusive merchandise across a variety of categories, a re-release of the film, retail promotions, anniversary celebration events, fan conventions and more.
“The legacy of Jurassic Park is felt across the world,” commented Melissa Rodriguez, vice president of franchise strategy for Universal Products & Experiences. “The film has stayed entrenched in the hearts and minds of viewers since its initial release 30 years ago, while also delighting new fans every year. We’re looking forward to celebrating the footprint this film has left on fans globally through special events, unique merchandise, games and more.”
In terms of content, theatrical re-releases are planned for later this year in markets around the world, while Universal Pictures Home Entertainment will be releasing limited commemorative editions of the film on 4K starting in June.
Across Europe, fans have been asked to get involved with celebrating the 30th anniversary on social including voting for their favorite original Jurassic Park dinosaur. The fan-favourite winning dinosaurs from each country will be brought to life in epic ways across multiple cities later this summer.
The Natural History Museum is marking the anniversary with a special pop-up store that will be open through to September. In addition to new merchandise, the museum’s Cranborne Boutique has been redecorated and even includes the iconic gates from the film and the opportunity to take a selfie with a dinosaur.
The brand will also be appearing at various conventions including London Comic Con Winter in November, while Jurassic World: The Exhibition is on tour in Canada and Germany; the Jurassic World Live Tour by Feld is in key US markets; while Jurassic Park in concert with a live orchestra is in select cities around the world.
There will also be theme park celebrations, plus a host of new product from companies including LEGO, Mattel, Funko, Rubber Road and Wow Stuff among others.
Retail highlights will include H&M launching a 1990s nostalgia line of apparel and Primark launching a collection of children’s apparel, home and lifestyle items, as well as a first for the retailer: interactive plush dinosaurs.
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