Fluid World working with supermodel on Lil’ LonDunn range for the retailer.
Fluid World has seen its hard work with British supermodel Jourdan Dunn and model agency Storm Management come to fruition, as her new Lil’ LonDunn children’s clothing range for Marks & Spencer was revealed.
The 22-piece collection is aimed at boys and girls from age five to 16, and is described as urban and upbeat.
Jourdan has been closely involved in the direction of the project from the very beginning, working on all aspects from fabric and fit through to photography and creative campaign style.
Her six year old son Riley features among the children in the first campaign shoot, which will launch in April.
Andrew Lane, ceo of Fluid World, said: “We are delighted to be Jourdan’s global brand agent for the LonDunn brand.
“Fluid World have developed this collection with Jourdan and the licensing division at Storm Management over the last two years. Together we brought Jourdan’s creative vision to Marks & Spencer, and we are all very excited that they are our first global licence partner for Lil’ LonDunn.”
Stephanie Chen, trading director for kidswear & home at Marks & Spencer, added: “We are thrilled to be working with Jourdan on her first childrenswear range and she has been really passionate about the project every step of the way.
“Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, colour palette and look and feel of the clothing and campaign.”
