This ad will be closed automatically in X seconds.

Joules suite planned for Lake District hotel

Lifestyle brand teams with Another Place, The Lake to design a new hotel suite.

Lifestyle brand Joules is continuing to expand into new categories, partnering with a hotel in the Lake District to design a new suite.

The new Joules suite at Another Place, The Lake will be a first for both brands and spans over 50 square feet, offering views over Ullswater and the surrounding fells.

It features colourful Joules additions – such as a sofa and armchair, bedding, kitchenware, flasks and a radio – while the walls and soft furnishings have been finished with a palette of greens, soft grey and flashes of mustard yellow, reports Fashion United.

“We’re thrilled to have launched the very first Joules suite through our partnership with the team at Another Place, The Lake – a brand which fits so naturally with our own,” said Claire Tait, head of marketing at Joules. “Inspired by the beauty of the surrounding area, it brings together a wide range of Joules products that we’re really proud of and are excited for people to experience.

“The suite embodies everything the Joules brand is about: time together, relaxing with loved ones and making memories.”

The relationship between Joules and the team behind Another Place, The Lake dates back to 2009.

The news follows the collaboration between Joules and holidaycottages.co.uk in March, with the brand adding its signature style to 20 holiday cottages across the UK.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.