Former Asda and Primark exec takes on new role with The Brand Machine Group.
Well-known industry stalwart, Jonathan Tillery is “delighted to remain within the licensing industry”, working on the supplier side for the first time.
Jonathan has recently joined The Brand Machine Group, taking on the chief product officer role. He previously held senior retail positions with Asda and Primark.
The Brand Machine Group is a children’s apparel and accessories company, involved in sports and fashion brands.
Its current brand portfolio includes Nike, Jordan, Converse and Firetrap among others.
It also produces children’s ranges under the Ben Sherman, the Original Penguin and Franklin & Marshall brands.
Jonathan’s new remit is to “drive the business forward in terms of better differentiated product, sourcing and sharing the vision and voice of our partners”.
He was also keen to point out that the business is always looking at new opportunities.
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