Tableware, giftware and home fragrance to launch with department store retailer.
The Point.1888 has been appointed as the exclusive brand extension partner for Yvonne Ellen, with a major launch planned at John Lewis for autumn/winter.
The team will launch over 50 Yvonne Ellen products at the department store retailer.
A collection of tableware to teapots and cake stands will launch from Fifty-One Percent, followed by a range of giftware from Blueprint. In November, a range of home fragrance from Wax Lyrical will also appear on John Lewis shelves.
Designer Yvonne is the winner of both the Etsy Retail Star and the Not on the High Street Social Success of the Year awards.
Will Stewart, md of The Point.1888, commented: “Yvonne Ellen is a future star in interiors. It is so refreshing to see a designer truly innovating within design, and we are incredibly proud to be collaborating with Yvonne to develop and extend her brand.
“John Lewis are the perfect launch partner and have truly supported the brand for launch.”
Sara Allbright, buyer – gifts and candle shop at John Lewis, added: “Yvonne is a designer that we have loved for some time. We are excited to be working with her and the team at The Point.1888 to launch her much loved brand to the UK consumer.”
Yvonne continued: “I couldn’t be more thrilled to work with The Point and John Lewis with my new Yvonne Ellen ranges. Will and the team at The Point have ensured I have felt supported and assured at all stages and allowed me the time to focus on my passion of creating even more exciting ranges, which I hope the John Lewis customers will love as much as I do.”
Future product launches will see Yvonne Ellen launching into gift wrap, stationery, home textiles and interiors, while also expanding the brand internationally.
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