The Body Coach will be at the show on Monday February 5 to promote his new range with Meyer Group.
Instagram star and fitness guru, Joe Wicks The Body Coach will be making an appearance at Spring Fair next Monday – coinciding with the launch of his new housewares range with Meyer Group.
Joe will be giving a cookery demonstration on Meyer Group’s stand (F50-G51) in Hall 9 of the NEC in Birmingham at 10.30am on Monday February 5, followed by a Q&A session.
The fitness coach, TV presenter and best selling author will also be giving a cookery demonstration on the Housewares LIVE stand in Hall 9 (E80) at 2pm, followed by a Q&A session.
The new collection – which will be branded ‘Joe Wicks’ and will be available from August – will include a wide range of cookware items, tools, gadgets, bakeware, knives and storage items.
The aim will be to make it even easier and more accessible for people to become fitter and healthier versions of themselves.
Jens Drinkwater, licensing manager at Global Merchandising Services, which is the worldwide licensing agent for Joe’s licensing programme, said: “We’re extremely excited to announce our first partnership as part of Joe’s licensing programme.
“Meyer is a world leader in cookware and the perfect partner for Joe to work together on his exciting kitchenware collection.”
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