The Body Coach talks about how it feels to launch himself into the world of licensing.
Joe Wicks caused something of a stir when he appeared at Spring Fair yesterday (Monday February 5), with The Body Coach telling The Source that his foray into licensing feels like a natural progression.
Joe was at the show to launch his new kitchenware range with Meyer Group, performing two demos during the day as well as taking part in Q&A sessions.
The Source managed to ask the Instagram star about how he felt about becoming a ‘brand’ and seeing his name on the new line.
Talking about the range with Meyer, Joe said: “This is the first time I’ve licensed my name and my face, but I really believe this is something which just feels like a natural progression from what I’m doing; I’ve obviously inspired a lot more people to get cooking.
“This is phase one of the range, so we’re going to see how it goes and how people respond and with the feedback we get, we can start to produce other stuff.”
You can view our chat with Joe below:
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
