This ad will be closed automatically in X seconds.

Joe Davies acquires East West brand, stock and assets

Joe Davies has acquired the brand, stock and assets of importer East West (Europe) which specialised in supplying licensed products from leading UK artists across a range of kitchen and homeware gift lines.

Following completion of the deal, Joe Davies has signed new licensing agreements with Bree Merryn, Emma Lawrence, LoveLilly Art, Paper Shed Designs, Sunny by Sue, Louise Tate and Siobhan Harrison.

Paul Hooker, managing director at Joe Davies, commented: “We have been working with East West for  several years and know the collection and brand intimately. The range is perfect for independent retailers and a firm favourite with our customers. We are very pleased to have secured a number of licence agreements with some of the UK’s leading artists to help us develop the East West brand within Joe Davies into the future.”

Renowned UK wildlife artist Bree Merryn added: “I am delighted to have signed a licensing agreement with Joe Davies who have an outstanding reputation within the gift industry. The new agreement gives us the opportunity to continue to develop and expand my brand within the Joe Davies portfolio.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.