Licensing and E-Commerce Manager

Develop and deliver the licensing vision and strategy of England Cricket and The Hundred central brand.

Who We Are

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social.  It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket. 

Our Values

• Run on respect. We ensure our game is based on fairness, respect and decency.
• Embrace enjoyment. We make sure everyone finds fun in the game.
• Build belonging. We actively include so everyone can find a place in the game.
• Progress with purpose. We stay open to change to keep the game moving forward.

You’ll Love This Job If

You want to be an integral part of the Commercial team, leading across key licensing projects linked to England Cricket and The Hundred.

You can be successful in the management of official apparel partner relationships, with Castore and New Balance, ensuring that these key partnerships deliver against agreed objectives.

You want to be part of a dynamic, supportive, and proactive team. This role is perfect for a motivated, passionate, and experienced candidate who is used to autonomy on projects under their control. You will have the ability to work collaboratively and energise those around you.

You’ll Be Doing

• Developing and delivering the future licensing vision and strategy of England Cricket and The Hundred central brand.
• Responsible for managing the England Cricket kit partner (Castore) in all aspects of their partnership.
• Oversight of the ECB’s e-Commerce website providers across both England Cricket and The Hundred. Working closely with retail partners and internal teams to maximise online store performance with a focus on driving increased reach, relevance and revenue amongst diverse audiences.
• Day-to-day management of the licensing programme, acting as lead contact for all licensees to support business growth primarily domestically but also globally across England Cricket and The Hundred licensing portfolios
• Identify, broker and negotiate commercial agreements with new and existing licensing partners to maximise revenue.
• Collaborate with all licensed partners to define, design and deliver product ranges across all product categories in line with key moments throughout the cricketing season.

• Plan and oversee brilliant in-event retail, working closely with venues and agency partners to ensure first-class delivery of the ECB’s licensing programme on a matchday.

• Plan, recommend and model ECB’s stock commitment to maximise potential from licensees – working closely with e-commerce providers to ensure representation of the ECB’s licensed portfolio on owned channels.
• Oversee forecasting for both England Cricket and The Hundred – tracking licensee performance against targets and quarterly royalty reports throughout the calendar year and reporting progress to senior management.

• Work collaboratively with other departments within the commercial division (brand, marketing, comms, digital) to ensure promotion and effective marketing of key launches in the licensed product calendar.

• Work closely with kit providers and licensees, ensure that ECB’s licensed products align with our wider sustainability objectives, ensuring we minimise our environmental impact.

• Responsible for strategic planning to guide the longer-term vision for ECB’s licensing programme.

You’ll Have

• Strong understanding of brand licensing and digital marketing in the Sport, Media or Entertainment industries, including brand and reporting management.
• Marketing and client management experience across multiple accounts and channels, ideally with licensing partnerships.
• Proven excellence in project management, preferably with experience of large-scale events.
• Budget management: ability to keep a commercial focus whilst balancing risks and opportunities.
• Understanding and knowledge of sports brands and brand licensing
• Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
• Team player – flexible, collaborative and personable
• Excellent written and verbal communication skills
• A practical understanding of performance-driven marketing

You’ll Receive

• Competitive salary
• Holiday – 25 days a year
• Volunteering – 2 days a year
• Pension – Non-contributory pension
• Private medical insurance
• Employee health cash-back plan
• Long-term sickness insurance
• Life assurance – four times your annual basic salary
• Enhanced family leave and pay
• OpenBlend – an innovative coaching and performance management tool
• People Academy – a range of programmes and initiatives to help you develop and reach your potential
• Employee Assistance Programme – 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice
• 30% Castore discount
• Cycle 2 Work Scheme
• Season ticket loan
• Preferential access to tickets to England and The Hundred games
• Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network

For a full job description and to apply for this role, click HERE.
Closing: 5:00pm, 24th Apr 2025 BST.