Agency on board to represent key properties in the Benelux.
20th Century Fox Consumer Products has appointed J&M Brands as its licensing agent in the Benelux to represent and develop licensing programmes around its key properties.
The company will handle TV series including The Simpsons, Bob’s Burgers and Family Guy, as well as 20th Century Fox’s forthcoming animated cinema release, Spies in Disguise.
In addition, J&M will licence key properties from Fox’s vault such as the Ice Age and Alien franchises.
Monique Beck, co-owner and joint md of J&M Brands, said: “20th Century Fox Consumer Products has a fantastic portfolio of brands that entertain and resonate with billions of people on a global basis.
“We are very proud to partner with Fox Consumer Products to represent some of the world’s best known brands.”
Kirk Bloomgarden, svp international at 20th Century Fox Consumer Products, added: “We are excited to work with such a forward looking company as J&M Brands.
“They are brand management and licensing experts in their territory and I am confident they will be crucial in building our brands in the Benelux.”
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