Licensee to offer gift lines to retailers throughout North America and Europe.
Enesco’s licence with internet star Jimmy the Bull has been extended to also include the US.
The company will now supply retailers throughout North America and Europe with gift lines including figurines, picture frames, wall art, tote bags, umbrellas, make up bags and dog bowls among others.
Created by artist Raphael Mantesso, Jimmy the Bull licensing includes hundreds of humorous images that combine photography and free hand illustrations.
The images were first broadcast across global media in 2015 and, since then, Jimmy has gone on to charm the internet and social media.
The deal with Enesco was created by The Brand Liaison and Art Ask Agency, the agents for Jimmy the Bull licensing in the US and Europe respectively.
As well as gifting, the Jimmy the Bull licensing programme includes calendars, stationery, ceramics and hydration among other categories.
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