This ad will be closed automatically in X seconds.

JCB toughens up outdoor paint sector

Deal inked with QXE Industries to produce JCB paint for a range of outdoor uses.

JCB has made the move into the outdoor paint market, securing a deal with QXE Industries.

The multi-year licensing deal means that QXE can produce and distribute JCB paint for a broad range of outdoor uses.

JCB paint has a water-based formula with high opacity and is mould, water and stain resistant. Its versatility means you can use it on wood, masonry, terracotta, ceramic, plastic and metal.

There are 12 shades which can be applied using a brush, roller or spray.

The full range will be available in various retail outlets across the UK and internationally from Q4 2017 onwards. The launch is supported by an extensive marketing programme including a dedicated website jcbpaint.com.

Chris Honer, ceo of QXE Industries, commented: “We believe that the consumer and professional decorator has had to endure the arduous task of choosing different types of paint for their exterior requirements such as walls, sheds, stables, barns, etc for too long.

“I am absolutely thrilled to be able to offer them a one paint solution which will cover these applications and so much more.”

Chris continued: “We have created an innovative, high performing, strong product which demonstrates the same quality, safety and durability benefits synonymous with all JCB products.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.