Jazwares has revealed the launch of its Squishmallows brand on Roblox – while also confirming Jazwares Game Studio.
Developed in-house, the Squishmallows game aims to connect fans in the social virtual world, giving them the chance to customise their own Squishmallows-themed home and play mini games.
With Roblox averaging over 47 million daily active users, Jazwares is leveraging its portfolio, design and development expertise, to create new immersive branded experiences on the Roblox platform.
In addition to the debut of the Squishmallows game, Jazwares has also officially announced its new game studio, further expanding play opportunities for kids within the Metaverse.
Under the name Jazwares Game Studio, the company has assembled talent helmed by Roblox developers Kyle Hulse as operations director and Samuel Jordan as creative director, to help bring to life its vision.
“Jazwares Game Studio is our next evolution in innovation,” explained Laura Zebersky, president at Jazwares. “We’ve always had our fingers on the pulse of trends and as we have seen the Metaverse expand, we wanted to be able to create enriching play experiences where kids are spending more and more of their time.
“That’s why we’re tapping into our powerhouse brands, beginning with the breakout plush sensation Squishmallows, to develop fun games and moments within Roblox.”
Kyle commented: “We want Jazwares Game Studio to be the number one place for play, physically and digitally. We see entering this space as a great way to continue to enrich our existing brands with the potential to grow them in multiple directions. It’s a really exciting, fast-moving space to be in, and we can’t wait for what’s ahead.”
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