Jazwares has secured a multi-year global licensing deal to launch new toys, costumes and accessories based on the Yo Gabba Gabba franchise.
As part of the deal, Jazwares will hold global master rights to produce figures, toy vehicles, dolls, plush, play-sets, musical instruments and Squishmallows inspired by the world of Yo Gabba Gabba, including the classic series and the latest iteration, Yo Gabba GabbaLand! now streaming on Apple TV+.
The deal also features a line of pet toys and accessories, in addition to the North American costume rights for all ages, including seasonal, dress-up, pet costumes and costume accessories.
Jazwares’ Yo Gabba Gabba product line is expected to debut at retail later this year.
The deal was signed with franchise owner Gabbacadabra LLC, co-owned by Yo Gabba Gabba, LLC and WildBrain, and facilitated by Golden Sombrero Licensing, which spearheads licensing partnerships for the Gabba brand.
“Yo Gabba Gabba! lives an iconic legacy that has inspired millions of kids around the world and we’re honored to be part of the franchise’s next chapter,” commented Sam Ferguson, svp of global licensing at Jazwares. “Yo Gabba GabbaLand! reaches a completely new generation of fans with a fresh vibrant world of fun, music, and dancing reuniting audiences with Yo Gabba Gabba! friends old and new. Jazwares is thrilled to bring the beloved series to life with a full line of colorful, imaginative play.”
Christian Jacobs, series co-creator, continued: “We couldn’t think of a better partner to bring our characters into the hands of kids everywhere. Jazwares has clearly distinguished themselves as an innovative leader in the toy industry and their care and quality are already impressing us daily as we prep our 2025 line-up. We’ve had a terrific response to the relaunch of Gabba from potential partners across the licensing industry, and we’re thrilled to announce this major partnership as the first of many opportunities in our pipeline. We can’t wait for families to be able to, once again, play at home with Muno, Brobee, Foofa, Toodee and Plex.”
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