To celebrate the third annual Squishmallows Day today (Friday 7 March), Jazwares Cares – the philanthropic arm of the global toy company – has revealed that the largest single Squishmallows donation ever will be given to children and families in need across the US, Europe and Australia.
Paying it forward to all its fans, more than 500,000 Squishmallows plush will be distributed through children’s hospitals, Title I schools and Jazwares Cares’ non-profit partners.
In the US, Jazwares Cares is partnering with The Toy Foundation, Baby2Baby, Toys for Tots, First Responders Children’s Foundation, and more. In Australia, Jazwares is working with the Australian Toy Industry to donate Squishmallows to Backpacks 4 VIC Kids. In Europe, Jazwares will partner with charities In Kind Direct, Innatura and Dons Solidaires, to provide Squishmallows to children and their families across the UK, Germany and France respectively.
“Putting a smile on children’s faces is at the heart of everything we do,” commented Laura Zebersky, president and chief commercial officer at Jazwares. “As Squishmallows continues to capture the hearts of fans around the world, what better way to celebrate the third annual Squishmallows Day than to bring joy to kids who may not have Squishmallows of their own with our largest single Squishmallows donation.”
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