Jazwares is joining forces with Netflix for the launch of a new Stranger Things product collection.
Marking the first global master licensing agreement for Netflix and the Stranger Things franchise, Jazwares will launch a robust product line inspired by the show’s characters and themes from the highly anticipated Stranger Things 5 season and its animated series spinoff currently in the works.
“After our Squishmallows x Stranger Things collection launched with massive fanfare, we knew we wanted to continue working with Netflix and raise our collaboration to the next level,” commented Judd Karofsky, evp at Jazwares. “Knowing how influential and passionate the Stranger Things fandom is, we’re ready to team up with Netflix to bring fans a full line of products that will allow them to engage with the franchise like never before with authentically detailed figures, play-sets, costumes and more. As we all eagerly await the show’s final season and the brand new animated series, we know fans are going to love our exceptional line-up.”
Josh Simon, vice president of consumer products at Netflix, continued: “Stranger Things has made an indelible mark as a cultural phenomenon, transcending the screen and shaping global trends through ‘80s nostalgia, music, food, fashion and more. Coming together with Jazwares to create the franchise’s first expansive toy line was a natural next step in giving fans around the world new ways to immerse themselves in the universe with the authenticity and storytelling elements they love.”
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