Brands take number one and three slots in retailer’s celebrity chef book charts.
Jamie Oliver and The Great British Bake Off are the top two brands in Tesco’s celebrity chef cook book charts this Christmas.
For the last two years, The Great British Bake Off team has monopolised the charts, however this year sees Jamie surge back to take the number one position with his latest book, Everyday Super Food.
The Great British Bake Off – Celebrations: With Recipes from the 2015 Series is at number three in the listing.
For the last two years, the GBBO team has had five books in the top ten chart at Christmas – with two titles by Mary Berry, one by Paul Hollywood, another by Linda Collister and also one by the collective team.
Other brands included in the top ten best sellers are The Hairy Bikers at number four and Covent Garden Soup Company at number ten.
Demand for celebrity chef titles soars at Tesco over the festive period, and sales at this time account for nearly a third of the annual food book market.
