ITV’s Robozuna research reveals kids’ robot thoughts

A third of children aged 4-11 believe robots will be in schools by 2025 says ITV research.

As children across the country begin the new school year, a third of 4-11 year olds surveyed believe robots will have an active presence in schools within six years.

That’s according to new research commissioned by ITV Studios Global Entertainment, to mark the second season launch this week of Robozuna, its futuristic kids’ animation.

While robots already feature in children’s lives as toys they play with (26%), school returners say they could see their android pals playing supportive educational roles such as additional caretakers (33%), canteen assistants (30%) and teaching assistants (29%).

One in four (25%) could also imagine a robot helping with road safety by patrolling the school zebra crossing.

Parents were also questioned about the presence of robots in schools. Three in five parents (58%) most want a robot to support teaching their child STEM (science, technology, engineering and maths) skills, and over a third (35%) say they would like robots to teach their child how to protect their online identity.

“Robozuna centres on the friendship between a boy, Ariston, and his best friend, Mangle the robot,” said Steve Green, evp kids content and distribution at ITV Studios Global Entertainment. “The success of the show and the results of this research show that this is clearly a storytelling theme that today’s children find intriguing.

“Robots are already beginning to take on supportive roles within schools around the world, helping to teach languages, coding and STEM skills. Just like the relationship between Robozuna’s main characters, living, learning and working side-by-side with robots could become reality in the near future.”

Season two of Robozuna airs on CITV, while season one is also now on Netflix.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.