This ad will be closed automatically in X seconds.

ITV welcomes Pan Macmillan for Watership Down

Master strategic publishing partner named for new CGI mini series based on classic brand.

Pan Macmillan has become the first licensee to get behind the new CGI mini series based on classic brand, Watership Down.

The company has struck a deal with ITV Studios Global Entertainment to become master strategic publishing partner for the BBC and Netflix co-production.

The agreement covers all territories and languages, with Pan Macmillan launching the media tie-in publishing range from autumn/winter 2010 to coincide with the broadcast premiere.

The Richard Adams classic is one of the best loved novels of all time, selling more than 50 million copies worldwide.

The new CG animation boasts an all star cast including James McAvoy, John Boyega, Sir Ben Kingsley, Olivia Colman, Miles Jupp, Freddie Fox, Anne-Marie Duff and Gemma Arterton.

Pan Macmillan’s range will include a Gift Picture Story Book and a Colouring Book.

Alongside the publishing, other licensed product will also roll out from autumn/winter 2018, with deals already underway and due to be announced in the coming weeks. Categories being targeted by ITV include gift, stationery, homewares, conservation-themed promotions and gardening accessories.

Trudi Hayward, svp global head of merchandise at ITVS GE, commented: “We are delighted to be working with the award-winning team at Pan Macmillan on the publishing programme.

“Their passion for the project, attention to detail and understanding of their craft is shining through already, and we are excited to bring these media tie-in editions to a whole new generation of families.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.