Activity secured for girls brand with DJ Murphy and Kennedy Publishing titles.
ITV Studios Global Entertainment is lining up a raft of magazine publishing activity for the PINY, Institute of New York brand.
A deal with DJ Murphy’s Mixit magazine – a multi-character title aimed at girls aged 4-9 – will see six features run across the next 12 months, kicking off from this month. These will include branded puzzles and activities, as well as exclusive covermounts and collectable posters.
In addition, a one-off covermount will also feature on the May issue of Cute magazine from Kennedy Publishing.
Every reader will receive an exclusive PINY lockable notebook.
PINY, Institute of New York – which is co-produced by Anima Kitchent and Famosa Animation – airs on POP in the UK. It was the highest rated show for girls 4-12 just eight days after airing on the channel and reached 2.5 million viewers in 2017.
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