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ITV expands live event offering with I’m a Celebrity… challenge

The Manchester-based 90-minute experience inspired by the show is due to launch this summer.

ITV is expanding its live events offering, with an I’m a Celebrity… experience being planned for this summer.

I’m a Celebrity… Jungle Challenge will be a 90-minute experience and will involve tasks and trials based around the Main Camp, Croc Creek and Snake Rock, reported Campaign.

Family friendly activities will include ziplines, mazes, treetop ropes, climbing walls and parachute drops, while virtual elements will aim to make up for the lack of creepy crawlies and bugs.

The aim of the experience is to collect stars to be in with a chance of being crowned King to Queen of the jungle. There will also be photo opportunities and a gift shop.

The experience – designed by Scruffy Dog Creative – is due to open in the summer in Quayside MediaCity UK, a shopping centre based in MediaCity, Salford Quays.

It will join existing ITV live events including Coronation Street and Emmerdale village tours, the Emmerdale Studio Experience, This Morning Live and Ninja Warrior UK Adventure Parks.

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