This ad will be closed automatically in X seconds.

ITV entertains Robuzuna influencers with family wrestling event

ITV Studios marked new episodes of kids’ animation with event including live wrestling, gaming and toy demos.

ITV Studios recently marked new episodes of Robozuna, its futuristic kids’ animation on CITV, with an exclusive influencer event featuring live wrestling, gaming and toy demos.

The ‘Robozuna Rumble’ was conceived and delivered by Highlight PR, extending the agency’s recent PR and influencer activity for ITV Studios into experiential.

Over 100 parenting influencers and their kids, YouTubers Beau’s Toy Farm and Toys Fun Fam, plus the show’s voiceover stars, attended the event at one of London’s most iconic wrestling locations, The Bedford, during February half-term.

Inside the ring, professional wrestlers dressed as Robozuna characters with giant replica weapons battled it out, as kids and parents cheered and waved giant foam fingers.

Mangle the robot – an eight-foot costume character provided by Rainbow Productions – presided over all the entertainment. CITV’s Scrambled! filmed the event for broadcast later this month.

After the wrestling, guests could explore three different zones within the venue to play with the toy range including action figures and play-sets, play the new Robozuna Roblox game, or pose for photos with Mangle, the wrestlers and the voiceover cast.

The event has so far generated more than 240 pieces of digital content and over 800k views across YouTube, Instagram, TikTok, Facebook, Twitter and blog posts. The event’s official videographers captured a 90-second video and social media cut-downs, for organic and paid distribution.

“Highlight’s brief was to create an experiential event to bring the show to life and drive tune-in and brand awareness,” said evp Steve Green. “The event was hugely successful, generating a burst of rich content which drove an impressive 19.3% share of boys aged 4-9 years watching the launch. Robozuna continues to be one of CITV’s most successful series.”

Alison Vellacott, director at Highlight PR, added: “The Robozuna Rumble was the perfect platform to showcase our creative storytelling, experiential and influencer partnership skills. It was also a lot of fun to manage.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.