Lisa Marks Associates has confirmed strong sell through of It’s Happy Bunny merchandise at Gen Z favourite retailers such as Hot Topic and Zumiez among others.
Q4 has marked the relaunch of the brand from artist Jim Benton, with the new licensing programme fuelled by an amalgamation of nostalgic and classic designs, along with fresh creative assets.
With merchandise in-store now for the holidays, core licensees include Goodie Two Sleeves with a wide range of apparel and accessories for the specialty channel; a broad DTR programme with foundational retail partner Hot Topic; a strong trend fashion collaboration with Broken Promises at Zumiez, and a stationery programme with Leap Year. NTD Apparel will develop the It’s Happy Bunny Apparel program in Canada.
Complementary programmes will follow at mid-tier and mass retailers for spring 2024 and beyond.
“It is gratifying to see the next generation relating so strongly on an emotional level to It’s Happy Bunny,” said Lisa Marks, president of LMA. “Jim has created a true masterpiece – the Bunny speaks the truth in an infinitely timeless and relatable way.”
