Boat Rocker’s Kate Schlomann on the success of ecommerce opening up new opportunities and making use of the many channels available to connect with consumers.
LicensingSource asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the UK licensing industry in 2022.
Today: Kate Schlomann, evp brand management and content marketing, Boat Rocker.
“These ever-evolving virtual times are changing the licensing landscape in exciting ways. The success of ecommerce has opened up so many opportunities – anywhere, anytime – and its continued rise will bring even more. As direct to consumer opportunities and print on demand become more accessible and commonplace, they will open up the market for licensing to find ways to quickly get products for some categories to market, while also maintaining a more traditional licensing road to retail.
There are now so many channels through which to connect with consumers and build brand and product awareness, with influencers becoming increasingly important for this.
It’s also great to see online communities independently interacting around our brands – for example, our mum communities have rallied across social media with Dino Ranch to help other parents find product both in the same country and across markets.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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