DJ Murphy’s Kate Austin on why Q4 is presenting the publisher with great opportunities.
It’s the most wonderful time of the year – and arguably the most important for the licensing business.
But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.
Today: Kate Austin, md, DJ Murphy
“Full of opportunity. Q4 presents us with great opportunities for our licensed products. We are continuing to see growth and an expanding retail base both in the UK and overseas for our 2018 launch L.O.L Surprise and this is set to continue into Q4.
At the same time we are bringing a new Christmas special to the market which we are very excited about and which offers further opportunity to grow the L.O.L. brand.
We’ll also, of course, be working hard in Q4 to cement plans for new licensed properties. It’s an exciting end to the year.”
This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.
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