The online fast fashion retailer has launched loungewear and nightwear featuring the iconic 1990’s movie.
Online fast fashion retailer ISAWITFIRST is heading back to the 1990s, launching loungewear and nightwear celebrating Clueless.
The exclusive 43-piece collection includes a range of pyjamas, crop tops and t-shirts, all featuring scenes from the film and bold prints, as well as the ‘totally clueless’ slogan.
The launch follows on from the success the retailer enjoyed earlier this year with its Mean Girls collection, another movie from the ViacomCBS stable.
“We are so excited to be launching our Clueless collection because we’ve seen first-hand from our shoppers that the demand for these collaborations is high, especially following the success of our Mean Girls and Hello Kitty launches,” Leanne Holmes, brand director at ISAWITFIRST, commented on The Industry.Fashion. “Here, at ISAWITFIRST we’re passionate about creating collections that are accessible, affordable and desirable to all and we can’t wait to see fashionistas sporting pieces from this new range.”
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