The internet-first animation studio, Invisible Universe has appointed Segal Licensing as its agent in the US and Canada.
The studio – which has been referred to as the ‘Pixar of the internet’ – will work with Segal to help bring its franchises further into the world of physical products.
The appointment comes as the studio continues to experience huge demand for its social media-based animated franchises. These include Qai Qai, inspired by Serena Williams’ daughter’s doll; Clydeo, based on Jennifer Aniston’s dog; Squeaky & Roy, the long lost toys of Dixie and Charlie D’Amelio; Ember, the daughter of the underworld; and Lovie, a preschooler who quite literally wears her heart on her sleeve.
Segal Licensing will be looking at setting up partnerships across a broad range of categories including toys, apparel, accessories, home, outdoor, consumer packaged goods, electronics and more. It will also assist in expanding Invisible Universe’s current retail relationships and managing its growing roster of partners.
“Invisible Universe is at the forefront of how consumers are discovering new animated franchises and we want to bring this same innovation to the world of consumer products,” commented Shane Mang, head of licensing at Invisible Universe. “By partnering with the stellar team at Segal Licensing, a leading consumer products agency known for developing creative partnerships and licensing programmes, we know we will be able to bring unique and exciting lines to fans that lets them engage with their favorite characters well beyond the screen.”
Stuart Pollock, president at Segal Licensing, continued: “Invisible Universe is truly on the cutting edge, creating next-generation animation franchises that have quickly developed a huge fandom. We see big potential in what they have created and we are looking forward to collaborating with them on bringing their exceptional line-up of franchises deeper into categories where they already have a presence as well as brand new ones.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
