Interactive storytelling app, Neon Wild gets the keys to Gabby’s Dollhouse

Interactive storytelling app, Neon Wild has partnered with Universal Products & Experiences on preschool hit, Gabby’s Dollhouse.

Neon Wild is an animated storytelling app that features characters voiced by a cast, and with the use of unique ‘Hear Your Name’ technology, players’ names can be safely recognised by the characters so that kids become participants in the story.

The latest content addition, Gabby’s Dollhouse, is inspired by the hit series which has charted as a top 10 TV series in 57 countries on Netflix.

Fans can join Gabby and her paw-some kitty friends in three animated adventure stories, which feature voiceover performances from series cast members Laila Lockhart Kraner (Gabby) and Donovan Patton (CatRat).

The personalised avatar creator and the ability to add player names mean users anywhere can see themselves alongside their favourite characters.

The stories include The Cat-tastic Talent Show, The Great Mercoaster and Catrat’s Road Trip.

“Gabby Dollhouse’s focus on building a growth mindset aligns perfectly with our mission to empower any child anywhere in the world to see themselves as a hero,” commented Matt Weckel, ceo and co-founder at Neon Wild. “Being huge fans of the series, we’ve created an experience that speaks directly to core fans who are seeking even more ways to engage with the Gabby Cats.”

Bill Kispert, svp and gm, games and digital platforms at Universal Products & Experiences, continued: “This new Gabby’s Dollhouse interactive experience will entertain fans in imaginative new ways, allowing them to craft their own personalised stories and infuse their personalities into the creations. The detailed customisation features truly lets players become the star of individualised Gabby’s Dollhouse adventures, which are perfect for families to share and enjoy together.”

New episodes of Gabby’s Dollhouse are due to be released on Netflix on 25 March.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Smileysat30500x500
 
The anniversary will blend digital activations with physical opportunities allowing everyone to get involved and truly express themselves....
SMGabbysDollshouse500x500
 
Since the inception of the toy line, Spin Master has sold more than three million dollhouses globally....
LForRetailDay500x500
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating in this year’s Retail Mentoring Programme organised by Brand Licensing Europe....
BeybladeX500x500
 
Following its appointment by ADK Emotions NY and T-Licensing as UK and Ireland licensing agent for BEYBLADE X, Bulldog Licensing has revealed its first licensing partnership for the chart-topping toy brand....
CoComelonBAB500x500
 
“This collection brings the vibrant CoComelon world to Build-A-Bear’s furry line-up, combining interactive play with catchy songs."...
PrimarkHomeBelfast500x500
 
Primark officially opened the doors of its first-ever standalone home store in Belfast yesterday (6 March), with the head of Primark Ireland and Northern Ireland stating that it was a "big step forward" for the brand....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.