Two ToyTrends have been identified for the coming year which will be showcased at Spielwarenmesse 2025: Anime Friends and Healthy Heroes.
Relevant product examples will aim to inspire trade visitors at a prominent position in Eingang Mitte, the central entrance at Nuremberg Toy Fair, which runs from 28 January to 1 February 2025.
In addition, the ToyTrend presentations at the Toy Business Forum in Hall 3A will complement the products, with valuable additional information to help with range planning.
The world of anime and manga will be explored, with products and licensing themes for children and teenagers, as well as toys designed in the Japanese kawaii style. The Healthy Heroes trend, meanwhile, is aiming to encourage physical fitness in conjunction with emotional, mental and social health. At its heart will be products that foster relaxation, meditation and physical activity.
The trends will be displayed with individual topic islands in Eingang Mitte. At the Toy Business Forum in Hall 3A on the Tuesday and Thursday, US-based trend expert Reyne Rice will be providing insights into the 2025 ToyTrends. Full information on the subject can be found at www.spielwarenmesse.de/en/toytrends.
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