Dave Collins, Tamara Dixon and Natasha Dyson co-found new business offering with ‘storytelling at its core’.
A new venture with ‘storytelling at its core’ has been co-founded by a trio of industry experts.
ARTiSTORY has been co-founded by Dave Collins (co-founder and commercial director), Tamara Dixon (co-founder and creative director) and Natasha Dyson (co-founder and licensing director) to provide retailers, licensees and IP owners an innovative solution to licensing.
The new company is focused on developing content in the art, culture and science sectors, translating objects into usable assets for consumers of today.
There will be three key areas of business – IP asset development, IP licensing and content development.
“By tapping into treasured collections at world’s top museums and heritage institutions, ARTiSTORY will create annually refreshed trends, themes and original design assets including illustrations, prints and patterns, which in turn, can be applied onto product and packaging design,” explained Tamara. “ARTiSTORY licences these design assets to consumer brands and retailers and assist them to introduce compelling products, engage shoppers via digital marketing and offer immersive shopping experiences.
“Each product comes with a unique story that consumer brands and retailers can attract more shoppers by leveraging the power of storytelling.”
Dave continued: “Storytelling is central to human existence. That it’s common to every known culture and research shows that messages delivered as stories can be up to 22 times more memorable than just facts. Storytelling is the future of marketing and there are no better ingredients than art and culture which transcend time and geographic barriers.
“By working with ARTiSTORY, consumer brands, manufacturers and retailers will acquire new customers more effectively, both through their online and offline stores, turning shoppers into your loyal fans while providing them with unique shopping experience.”
The team behind the company have experience working with brands within the art and culture space such as Natural History Museum, British Museum, The Met and V&A, plus retailers and consumer brands including Uniqlo, Amazon, Max Factor and Nestle.
The design studio will be based in London, while the sales office will be based out of Barcelona.
Dave and Tamara will also continue in their roles at PowerStation Studios, while Natasha will maintain the current clients and projects at her agency, Blonde Sheep Licensing.
Natasha concluded: “We are constantly looking to partner with new IP in the art, culture and science sector. We serve as a creative design studio, act as a joint licensor and roll out design-led licensing programmes across Europe and North America.”
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