Licensing trade looking to find out how brands are performing across Europe.
The industry is gearing up for the annual trip to the Nuremberg Toy Fair, which offers a good chance to view how licensed properties are performing across Europe and internationally within the sector.
Running from Wednesday January 27 to Monday February 1, Spielwarenmesse will boast over 2,800 exhibitors and last year attracted more than 70,000 visitors from 126 countries across its five days.
A new matchmaking tool has been introduced for 2016, aiming to match up exhibitors with potential business partners before the show kicks off, increasing the efficiency of their trip.
Licensed products are also likely to feature within the Trend Gallery and at the ToyAwards.
“Nuremberg’s Spielwarenmesse is THE venue for the toy industry – companies from all product groups will find what they’re looking for here,” said Christian Ulrich, marketing director at Spielwarenmesse. “Nowhere else will you find so many decision-makers, experts and toy fans in the one place.”
Check out www.spielwarenmesse.de for more information.
