This ad will be closed automatically in X seconds.

Industry completes 10,000km for Kelvyn challenge

Licensing community collectively notches up over 11,100km in six weeks in memory of Kelvyn Gardner.

After six weeks of walking, running, cycling and even some open water swimming, the licensing community has smashed through its target to reach 10,000km in memory of Kelvyn Gardner.

Last week, the industry collectively achieved 1,513.23kms. This means that the total is 11,184.25kms, smashing the original 10,000kms target.

The Light Fund will be leaving the specially created club on Strava up following strong engagement from the licensing community over the past six weeks.

In addition, the merchandise will remain available including t-shirts and hoodies for adults and children, plus mugs, keyrings and pet accessories, with all profits from the sale of the merchandise going to The Light Fund to help deserving causes in Kelvyn’s name.

The merchandise is available from www.10000km4Kelvyn.com.

Trevor Jones, chairman of The Light Fund, told LicensingSource.net: “The 10000km for Kelvyn target has been reached by the licensing community coming together to reach a common goal in memory of ‘one of our own’ Kelvyn Gardner, who we lost earlier this year. It’s a heartwarming achievement in these challenging times.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.