“We opened European offices in Germany and France”

Pyramid International’s Mordy Benaiah on the steps the licensee took ahead of Brexit which are now paying dividends.

“Back in April 2020 when we went into lockdown it was a dark and worrying time for all of us,” explains Mordy Benaiah, licensing director at Pyramid International. “A lot of staff were placed on furlough and small teams within the business pulled together to action plans for survival. As time went on we realised that with great spirit, determination and innovative product, we could find ways of landing business, exploiting online as the true growth channel.

Pyramid pushed itself to buy in stock for the latter part of the year at great risk knowing that at some point sales would trigger. That fighting spirit worked and we clawed our way back to ending the year on a positive note with some amazing sales.

Now we face new problems with difficulties in moving goods from Asia to the UK and the shortage of containers. This is causing delays and backlogs for all manufacturers coupled with Brexit. The UK docks were in meltdown with suppliers trying to bring as much stock into the UK before the deadline.

New Harry Potter products are among Pyramid's new Q1 launches.
New Harry Potter products are among Pyramid's new Q1 launches.

Pyramid took steps a long time ago to prevent Brexit from harming our business. We had the foresight to open European offices in Germany and France to manage continental Europe more effectively. This will pay huge dividends now the UK has finally separated from the rest of Europe.

Other concerns are how will the high street ever recover? Online retail has forged ahead making life so simple for buyers who have become used to purchasing at the click of a button and sitting back. It spells bad news as buying trends have changed forever and we have seen powerhouse retailers like John Lewis suffer, not to mention the loss of Top Shop and many others.

Are we missing live events? When I look back and see the huge cost savings made on travel attending events, exhibition costs it is huge. Do we need to do them going forward? I think the answer is yes, but maybe to a lesser extent. The ability to showcase and network face to face has been missed and can’t be replaced by a computer screen.

One positive note to end on is sustainability. Less packaging, plastic use and reduction on our carbon footprint is in everyone’s focus going forward. Retail is starting to understand that they have to play a part in perhaps paying more for goods if it comes to them more environmentally packaged and supplied. That can only be a good thing.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.