We delve into the licensing life of George @ Asda’s senior buying manager, childrenswear.
Ruth Golightly,
Childrenswear Senior Buying Manger, George @ Asda
My route into the licensing industry went something like this…
I have worked in childrenswear buying for 16 years at both George and Next. I have seen licences within clothing get stronger every year.
How many years in the industry?
18 years.
When I was growing up, I had no idea licensing was an industry so I wanted to be…
I always wanted to do something in fashion, but being part of the licensing industry in fashion is so much fun.
The deal I am most proud of is…
I was the buyer of girlswear at Asda when High School Musical and Hannah Montana were at their peak. I enjoyed some great sales during this time as our customers could not get enough of this brand on clothing.
My most interesting experience in licensing has been…
We have been lucky to win some great awards at Asda for contributions to licensing. I am very proud to have led a team of people who have come together to land some great licensed properties for the Asda customer recently.
The best piece of advice I’ve ever received is…
If you love what you do, and you are happy, success will follow.
If I wasn’t in licensing, I would be…
I hope I will always be involved in licensing in some way as I love it
Who do you admire most in the industry (and why)?
My boss, Jonathan Tillery. He is such a mentor to me and leads by example with his enthusiasm and support.
In a film of your life, which licensed character would play you?
Princess Leia from Star Wars!
If I could change anything about the industry, it would be…
I can’t think of anything I would change.
