First time BLE exhibitor, Blue Zoo Licensing and its licensing director, Karen McNally, on ‘Blocks brands’, introducing itself to the industry and catching up with old friends.
A raft of exhibitors will be taking to the floor for the very first time at Brand Licensing Europe this week (4-6 October). LicensingSource.net catches up with just some of them to find out more on their plans and why they see the event as crucial to their brands’ growth.
Today: Blue Zoo Licensing (stand A110).
While Blue Zoo Studios has existed for over 20 years – founded in 2000 by Oli Hyatt, Adam Shaw and Tom Box – Blue Zoo Licensing is a new entity that is less than a year old.
Karen McNally has come on board as licensing director to build the licensing side of the business and represent all Blue Zoo IP.
The company’s main focus at the show (Stand A110) will be on highlighting the success of its ‘Blocks brands’ – Alphablocks, Numberblocks and Colourblocks. “With great international broadcast platforms, a huge YouTube success with over 10 million subscribers and international demand, we are keen to find new partners and agents to capitalise on the huge success of these preschool edutainment shows,” Karen tells LSB.
“We will also be showcasing Millie and Lou, a YouTube commissioned preschool animated series focusing on the power of friendship and we will also be highlighting Big Tree City, a CGI preschool comedy action/adventure series commissioned by and showing on Netflix.”
Karen continues: “I hope that BLE will allow us to introduce ourselves properly to the industry and showcase the roster of quality content we are proud to develop, produce and licence.”
For Karen herself, BLE will also be a chance to catch up with old friends and colleagues, and she’s looking forward to the face to face contact that trade shows deliver. “I am looking forward to more people knowing about our brands and seeing the potential and wanting to work with us,” she concludes.
This feature originally appeared in the autumn 2023 edition of Licensing Source Book. To read the full publication, click on this link.
