Licensing International UK Rising Star 2023 Nominees: Oliver Gilding

With the countdown to The Licensing Awards 2023 continuing, LicensingSource.net finds out more about this year’s UK Rising Star nominees, beginning with Iceland’s exclusive brands manager, Oliver Gilding.

Oliver Gilding, exclusive brands manager, Iceland

 

My route into licensing went something like this…

Post masters, I applied for the MDS Graduate Scheme, I completed four different placements over a two-year period within the food industry – Syngenta, Maelor Forest Nurseries, Angus Soft Fruits and Iceland. Each role was completely different and included operations and project management, account management and buying. My final placement was at Iceland as a category assistant – after proving myself over the six-month placement I was offered a full-time position as trading manager of exclusive brands which is where I started my journey into licensing.

How long in the industry?

2 years.

When I was growing up, I had no idea that ‘licensing’ was an industry, so I wanted to be…

A zoologist – growing up my hero was Steve Irwin which led me to want to emulate him when I was older. It sounds a little random for a young child, however I was a huge lover of animals and lived very close to an incredible zoo which I visited regularly with my parents.

Biggest inspiration in the licensing industry?

My first inspiration in licensing came through being fascinated by the increased number of collaborations across brands which as a customer you would have never expected… Burberry x Gosha, Omega x Swatch, Damien Hirst x Alexander McQueen and Supreme x Louis Vuitton to name just a few. The disruptive nature of those partnerships took each sector by storm and brought together two contrasting customers, something which I try to emulate within the food collaborations I manage at Iceland.

Best thing about your current role?

The most rewarding and best aspects of my job include being able to work within a fantastic team and with incredible brands, whereby any product idea can be turned into a reality. It is incredibly rewarding walking our stores after the launch of products you have been a part of the development and the sales they drive.

What are you most proud of within your licensing career to date?

Continuing to challenge assumptions and push the boundaries of what’s possible within food licensing and growing Iceland’s exclusive branded portfolio to over £300m in annual sales.

Licensed character you can most identify with (and why)?

Difficult question. I can resonate with Hiccup from How to Train Your Dragon – he is tenacious, creative and wasn’t scared to go against the grain in order to follow what he believed in.

What were your first thoughts when you were revealed as a nominee for the UK Rising Star Award?

Very honoured to have been recognised alongside so many other exciting young talents. I am confident that I am only at the start of what will be a long career in retail and specifically licensing. I am committed to continuously challenging myself and expanding my knowledge of the industry and its diverse roles.

The Licensing Awards 2023 takes place on Tuesday 12 September at the Grosvenor House Hotel, London.

Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or +44 (0)1183 340085.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.