This ad will be closed automatically in X seconds.

Licensing International UK Rising Star 2020 Nominees: Sarah Sullivan

We find out more about Forbidden Planet’s merchandise buyer and retail development coordinator.

Sarah Sullivan,

Merchandise Buyer and Retail Development Coordinator, Forbidden Planet

My route into the licensing industry went something like this…

I joined Paperchase when I was 19 and worked my way up to assistant manager and then manager in the space of a few years. While working there I had a manager called Marites who noticed I had a real interest in stock packages and commercial development, so she really helped me develop my commercial experience and encouraged me to get my degree in buying. Not too long after I finished my BA I saw the role of merchandise buyer at Forbidden Planet advertised and, being a fan of comics and video games, it seemed like a great fit so I applied and was lucky enough to be offered the role.

How long in the industry?

Three years.

When I was growing up, I had no idea that ‘licensing’ was an industry, so I wanted to be…

A lot of things but I think number one was a dog groomer.

Biggest inspiration in the licensing industry?

There are so many people within the industry that inspire me, but I would have to say my manager Ruth Evans – she has been in the industry for some years and is always forward thinking, she is really passionate and has really nurtured my professional development.

Best thing about your current role?

I get to work with such fantastic people both at Forbidden Planet and within the industry in general – everyone is so passionate and I find that really inspiring. In general there’s lots of variety every day is different and you’re always thinking on your feet; it’s challenging but ultimately very rewarding.

What are you most proud of within your licensing career to date?

The Pusheen parties we hosted at Forbidden Planet last year, especially the Valentine’s party which was all about loving yourself and self care – it was so much fun putting it all together and the reception from the fans was brilliant.

Licensed character you can most identify with (and why)?

Sully from Monsters, Inc as we share a name and I’m a big softie, but I can be a little scary if I haven’t had my morning coffee!

What were your first thoughts when you were revealed as a nominee for the Licensing International UK Rising Star Award?

I felt really honoured but also shocked, surprised and very excited.

Biggest lesson that you’ve learnt this year?

Plan for the unexpected!

The adage goes, once you enter the licensing industry, you never really leave… what are your short-term goals for your career in licensing?

Keep growing, developing and expanding my knowledge.

The Licensing International UK Rising Star award will be presented as part of The Licensing Awards, which take place virtually on Wednesday December 16. The awards are free to attend – simply click on this link to register.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.