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Euro 2016: Industry predictions

Andrea Gornall, Sam Ferguson and Simon Foulkes become armchair football pundits.

Euro 2016 kicks off on June 10 and all eyes are on a seemingly rejuvenated England team to bring home some silverware.

To get into the football spirit, all this week The Source will be giving some industry names the chance to be armchair pundits, picking their tournament winners, top scorers and surprises, all with a licensing twist of course.

Today – Shop Direct’s Andrea Gornall, Sam Ferguson from Jazwares and Simon Foulkes from Rainbow Productions.

Andrea Gornall, senior buyer toys & nursery, Shop Direct

Tournament winners? France

Player everyone will be talking about? Kingsley Coman (France)

Surprise of the tournament? Wales

England’s chances? Semi finals

Which licensed character would you play in the England team? Captain America in goal.

Sam Ferguson, senior director of licensing & retail, Jazwares

Tournament winners? Germany

Highest goal scorer? Thomas Müller (Germany)

Player everyone will be talking about? Jamie Vardy (England)

Surprise of the tournament? Wales getting zero points.

Which licensed character would you play in the England team? Tigger from Winnie the Pooh as he has some skills.

Simon Foulkes, sales & marketing director, Rainbow Productions

Tournament winners? Poland (family loyalty!)

Player everyone will be talking about? Super Victor, as it is the best footballing tournament mascot of 2016.

Surprise of the tournament? France not making it out of the group stages.

England’s chances? On form and if all the players play to their ability, England will beat Wales.

Which licensed character would you play in the England team? Peppa Pig, as she constantly wins everything anyway.

This feature originally appeared in the Summer 2016 edition of Licensing Source Book. Click here to read the full publication.

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