This ad will be closed automatically in X seconds.

Euro 2016: Industry predictions

Paul Comben, Will Stewart and Damian Treece become armchair football pundits.

Euro 2016 kicks off on June 10 and all eyes are on a seemingly rejuvenated England team to bring home some silverware.

To get into the football spirit, all this week The Source will be giving some industry names the chance to be armchair pundits, picking their tournament winners, top scorers and surprises, all with a licensing twist of course.

Today – Paul Comben from Stanley Black & Decker, The Point 1888’s Will Stewart and Damian Treece from Penguin Random House.

Paul Comben, licensing manager, Stanley Black & Decker

Tournament winners? England

Highest goal scorer across the competition? Harry Kane

Surprise of the tournament? England winning it.

If you were manager, which licensed character would you play in the England team? Dennis the Menace because he would be a tough tackling midfielder.

Will Stewart, md, The Point 1888

Tournament winners? England

Highest goal scorer? Harry Kane

Surprise of the tournament? England actually make us proud.

If you were manager, which licensed characters would you play in the England team? Mr Tickle in goal, Inspector Gadget in midfield, Road Runner and Speedy Gonzales as wing backs and Harry Kane up front (assuming his licensing programme will start during the tournament).

Damian Treece, brand manager, licensing & IP, Penguin Random House

Tournament winners? Pundits love a cliché, so I’m pulling out the old ‘form is temporary, class is permanent’ favourite and, even though they lost to England, I can’t look past Germany.

Highest goal scorer? Mario Gomez (Germany)

Surprise of the tournament? France – they have so much talent but generally tend to implode at tournaments.

England’s chances? If Hodgson picks on form and ignores bloated reputations, this could be an exciting England team to watch. Quarter finals possibly, obviously losing on penalties.

Which licensed character would you play in the England team? Flash Gordon was in the Defenders of the Earth, so plugging England’s defence should be relatively straightforward.

This feature originally appeared in the Summer 2016 edition of Licensing Source Book. Click here to read the full publication.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.