Imperial War Museums adds Bradford Exchange

Licensee granted rights to create range of products based on items and assets from Collection.

The Bradford Exchange has joined the Imperial War Museums licensing programme.

The company – which is known for its licensed collectables, gifts and jewellery – was appointed by Spotlight Licensing and Brand Management.

It will now create a range of licensed products based on items and assets from the IWM Collection for sale directly to consumers in the US, Canada, UK and Eire.

“The Bradford Exchange’s well-earned reputation for artistry and innovation makes them an ideal licensee for IWM,” said Spotlight Licensing president, Carole Postal.

“We look forward to seeing Bradford gifts and collectibles representing the kind of quality, craftsmanship, and authenticity which civilian and military collectors alike can appreciate.”

Maura Kelly, vp licensing and art acquisition at The Bradford Exchange, added: “We are excited to be working with such a rich historical institution, a family of museums each with vast and varied collections encompassing items acquired starting in 1917 and right up until the present day.”

IWM’s five branches – IWM London, IWM North, IWM Duxford, Churchill War Rooms and HMS Belfast – attract over two million visitors each year.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.