Company to represent British sportswear brand on a global basis.
The Gola brand is relaunching, with IMG having snapped up the rights to represent it on a global basis.
The British sportswear brand was founded back in 1905, and IMG will look to take inspiration from its heritage. It will work alongside Gola to extend the brand outside of its core footwear category, developing a lifestyle programme mainly driven by fashion and fashion accessories.
“One of the biggest British sportswear brands in the 1960s and 1970s, Gola remains iconic today due to its authentic sports and fashion influences,” said Gabrielle Sims, licensing director at IMG.
“With legacy sporting brands making a comeback, it couldn’t be a better time to relaunch Gola, a brand with such a unique sporting story.
“Our licensing programme will stay true to the brand’s British roots and build on its enduring appeal to take the programme to the next level globally.”
