Bespoke collection of G-SHOCK watches due to launch in March 2020.
The Ministry of Defence has partnered with Casio to launch a bespoke collection of G-SHOCK watches, in a deal brokered by IMG.
The new G-SHOCK collection will consist of three exclusive watch designs, each inspired by The Ministry of Defence’s three single services: Royal Navy, British Army and Royal Air Force.
Due to launch in March 2020, the watches will be available from retail outlets worldwide, with prices ranging from £250-800.
“We are thrilled to be working as an official partner to HM Armed Forces,” said Jennifer Kelly, senior brand manager at Casio. “G-SHOCK is an unbreakable timepiece built from a Never Give Up philosophy that makes us the perfectly equipped to support our servicemen both on and off-duty.
“We are already the watch of choice for many in the Armed Forces and look forward to strengthening our relationship further through this new partnership.”
Tim Smith, senior licensing director at IMG, added: “Known as the world’s toughest watch brand, Casio’s G-SHOCK watches are built to last and resist the elements, which are qualities that are strongly aligned with the Ministry of Defence.
“Working with them, we are confident that the unique identities and attributes of each of the three services will be perfectly captured in this new collection. This is a very exciting collaboration and we are looking forward to the watches launching next year.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
