This ad will be closed automatically in X seconds.

IFLScience teams with One Tree Planted

Licensing Link Europe brokers deal between IFLScience, One Tree Planted and Sho Water Bottles.

Licensing Link Europe has secured a deal between IFLScience, One Tree Planted and Sho Water Bottles.

The campaign – which was instigated by Louis Kennedy – will see the launch of two limited edition stainless steel water bottles.

Launching in April 2020, in celebration of Earth Month, the campaign will focus on the importance of trees to the environment, with each bottle sold planting one tree.

Consumers will also be invited to share an image of their bottles to social media using #IFLearthmonth.  For each photo posted IFLScience will donate further funds to plant one additional tree.

But it doesn’t just stop there. IFLScience and One Tree Planted are planning on running a series of mini tree planting events in San Francisco, New York, London and Sydney. Local community members who have purchased a water bottle will be able to join the activity and help plant trees in their city. The aim is to further re-enforce and educate the importance and significance of trees in helping combat climate change.

“This trio of brands each has sustainability and the natural world at the core of their business,” said Chris Taday, director at Licensing Link Europe. “The campaign will help to further educate people about the importance of reducing waste and creating eco-friendly alternatives.”

Michele Kuprewicz, head of retail and licensing at IFLScience, added: “We’re thrilled to be working with like-minded organisations like Sho and One Tree Planted to make a positive difference to the environment.”

Matt Hill – who started One Tree Planted in 2014 – explained that unique licensing partnerships such as this are a great way to get creative while making a positive impact.

He commented: “We’re not only offering a beautiful product with a sustainable function and message, we’re actually going to plant enough trees to grow a forest. That’s a tangible benefit for nature we can all be proud of.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.