This ad will be closed automatically in X seconds.

IFLScience teams with One Tree Planted

Licensing Link Europe brokers deal between IFLScience, One Tree Planted and Sho Water Bottles.

Licensing Link Europe has secured a deal between IFLScience, One Tree Planted and Sho Water Bottles.

The campaign – which was instigated by Louis Kennedy – will see the launch of two limited edition stainless steel water bottles.

Launching in April 2020, in celebration of Earth Month, the campaign will focus on the importance of trees to the environment, with each bottle sold planting one tree.

Consumers will also be invited to share an image of their bottles to social media using #IFLearthmonth.  For each photo posted IFLScience will donate further funds to plant one additional tree.

But it doesn’t just stop there. IFLScience and One Tree Planted are planning on running a series of mini tree planting events in San Francisco, New York, London and Sydney. Local community members who have purchased a water bottle will be able to join the activity and help plant trees in their city. The aim is to further re-enforce and educate the importance and significance of trees in helping combat climate change.

“This trio of brands each has sustainability and the natural world at the core of their business,” said Chris Taday, director at Licensing Link Europe. “The campaign will help to further educate people about the importance of reducing waste and creating eco-friendly alternatives.”

Michele Kuprewicz, head of retail and licensing at IFLScience, added: “We’re thrilled to be working with like-minded organisations like Sho and One Tree Planted to make a positive difference to the environment.”

Matt Hill – who started One Tree Planted in 2014 – explained that unique licensing partnerships such as this are a great way to get creative while making a positive impact.

He commented: “We’re not only offering a beautiful product with a sustainable function and message, we’re actually going to plant enough trees to grow a forest. That’s a tangible benefit for nature we can all be proud of.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.